Local SEO activity increases your online visibility. That makes your business more easily discoverable by new customers.
More Calls and Visits
Optimizing your Google Business Profile can lead to enhanced visibility on Google Maps. This, in turn, can lead to more calls and more in-person visits, since Google Maps was specifically designed to help users find local services and plan their journeys.
Targeted Web Traffic
With 59% of search users turning to Google to research a purchase they plan to make in-store, this can be a significant advantage as it allows you to focus your resources on those customers most likely to convert.
More Sales
Consumers use online reviews to help with the decision-making process when choosing a local business. Around one in eight people go online to find information about a local business more than once a week.